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Since 2020, Anthem Blue Cross Blue Shield has been honoring leaders in New York and the metropolitan region who exemplify public service and professional devotion as they work to improve the financial, physical and mental health of their communities and workplaces.

The 2024 honorees will be recognized at the Aug. 19 Mets game, awarded at an end-of-year celebration, and featured in a special section of Crain's New York Business.

The deadline to nominate an individual or team for the 2024 Anthem Whole Health Heroes is July 12 at 11:59 PM EST. 

Ready to submit your nomination? Start here.

Important criteria for consideration:

  • Individual nominees: The individual must be employed full-time or be in his/her/their current business industry, for a minimum of five years.
  • Team nominees: The company or organization must have a physical operation in New York City (location criteria below), are a publicly or privately held organization, for-profit, not-for-profit, or a government organization, and have been in business for at least one year at the program nomination deadline.
  • Nominee location: New York City metro area (the five boroughs of NYC or Westchester, Rockland, Nassau and Bergen counties).

Individuals and teams are welcome to submit a nomination across all industries demonstrating how their leadership makes a distinguished impact towards the wellness of New Yorkers, specifically relating to any of the following criteria:

  • Leading the innovation of a drug, medical treatment, or new testing procedure as it relates to asthma, cancer, diabetes, or heart health, making a difference in screening, preventing, and/or managing any of these diseases for the good of the New York City community. 
  • Implementing (or having established) employee wellness strategies within their organization to promote mental and overall health.
  • Advancing financial health in their community. Have they demonstrated a passion in using their influence to advance their financial health within their community or for the benefit of New York’s underserved communities? This could include offering financial wellness programs to help individuals take control of their finances, reduce financial anxiety, and set them on the path to better health. 
  • Improving social health in their organization and their broader community. Used their influence to advance social health within their organization and broader community. This could include charitable or philanthropic work, sustainability efforts, etc. 

How to nominate: 

  • To get started, click the application link and sign into your account. If you do not have an account, you will be asked to create one before you can proceed with the nomination form. We recommend using Chrome or Firefox web browsers to complete your application. 

Honoree notification: Anthem Whole Health Heroes will be notified by phone or email approximately 5 weeks before publication.

Have questions? We have answers. Click to our FAQ page to see answers to the most common questions.

Contact us: With questions regarding Anthem Whole Health Heroes, please contact Sophia Juarez

Crain’s New York Business newsroom is not involved in the judging or the selecting of the honorees.

Employees of Elevance Health, Anthem Blue Cross and Blue Shield and Crain’s New York Business associated with these awards, and their respective parents, subsidiaries, affiliates, and advertising and promotion agencies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible.

Anthem Blue Cross and Blue Shield is the trade name of Anthem HealthChoice HMO, Inc. and Anthem HealthChoice Assurance, Inc. Anthem Blue Cross and Blue Shield HP is the trade name of Anthem HP, LLC. Independent licensees of the Blue Cross and Blue Shield Association. Anthem is a registered trademark of Anthem Insurance Companies, Inc.

By submitting a nomination for this feature, you consent to receive marketing or editorial promotional emails from Crain's; you may unsubscribe or change your email preferences through the opt-out link in emails you receive.


Nominate a Whole Health Hero: Click here.